Why I Started Pivot2Connect
After more than 35 years in the pharmaceutical and medical industries, I built Pivot2Connect to deliver what most small business owners said they weren't getting.
Honest advice, professional websites, and a partner who stays involved.
Best of Pretoria Winner 2025
35 years in medical and pharmaceutical
No upfront design fee
From the Pharmaceutical Industry to Pivot2Connect
Five years ago, I was retrenched from the pharmaceutical industry after more than 35 years.
For the last three years of that career, I had managed the Digital Department and discovered something unexpected.
I loved designing websites.
Most people at my age would panic about starting over. I saw an opportunity.
What Business Owners Kept Telling Me
I started talking to small business owners about their websites. The same story kept coming up.
✦ We paid a web designer R15,000. They delivered a pretty website. Then disappeared.
✦ Our site looks nice, but the phone never rings.
✦
We cannot get hold of our web guy when something breaks.
Conclusion
That is when I realised. Small business owners do not need flashy designers.
They need someone who understands business, delivers results, and does not vanish after getting paid.
Someone with more than 35 years of business experience who knows that websites exist to bring customers through the door, not to win design awards.
That is why Pivot2Connect exists.
HOW WE WORK
How Pivot2Connect Works in Practice
After four years of building Pivot2Connect, I have learned what established business owners actually need. Not the latest design trends. Not technical jargon. Not promises that disappear after launch.
You need a website that brings clients through the door. Local visibility so Pretoria customers find you first. A partner who answers the phone when something needs attention. Honest advice about what works and what does not.
That is the work I do every month for every retainer client. Your website, your Google Business Profile, your local SEO, your monthly check-ins. One partnership, one monthly fee, one person responsible.
PROMISE
The Pivot2Connect Promise
I answer my own phone.
I tell you the truth, even when it costs me the project.
I stay invested in your business every month, not just at launch.
Who I Work With
The Clients Who Choose Pivot2Connect
Established business owners who have built their reputation over decades. They want a partner who respects what they have built.
Medical professionals need a website that reflects the trust patients place in them. They want someone who understands healthcare before they understand web design.
Both groups share something in common. They have outgrown the cheapest option, the one-off transaction, the agency that disappears after launch. They are ready for a long-term partnership.
My Certifications
Business Background:
✦ 35+ years in pharmaceuticals and medical industries
✦ Qualified Business Coach
✦ Master's in Business Leadership (MBL) (Unisa)
✦ Post-Graduate Diploma in Digital Business (Emeritus School of Management, in partnership with MIT & Columbia Business School, 2019)
Digital Marketing Certifications:
✦ Content Marketing Specialist (Certified)
✦ Email Marketing Specialist (Certified)
✦ Customer Value Optimisation Specialist (Certified)
✦ BLAM Certified Partner
Recognition:
✦ Best of Pretoria Readers' Choice Awards 2025 - Website Design
✦ Past President of a BNI chapter, Pretoria
✦ Member of the Friday Club business networking
How we help
The Three Ways We Serve Clients
1. Monthly Retainer Websites
A professionally built website with continuous support, updates, and improvement. No high upfront cost.
From R1,850/month. Includes hosting, ongoing updates, support, and monthly optimisation.
2. Local SEO & Google Business Profile
From R1,500. Get found when Pretoria customers search for your services.
Includes: Google Business Profile optimisation, local listings, and review management strategy.
Most clients combine services and invest R3,500-R5,500 monthly for complete online visibility.
Our Location
Based in Pretoria, Serving Gauteng
Office: Constantia Park Pretoria
Hours: Monday-Friday: 8:00-17:00
Saturday: 9:00-12:00
Sunday & Public Holidays: Closed
Contact: Tel: +27 82 550 8384
Email: info@pivot2connect.co.za
We meet clients at our office, your location, or via video call - whatever works best for you.
Ready to Work Together?
Book a 30-minute strategy call.
No pressure. No pitch.
We will discuss your current situation, what's realistic to fix, and whether we're the right fit.
If we're not, I'll tell you honestly and might even recommend someone better suited to your needs.
Pivot2Connect — Practical digital solutions for entrepreneurs who value real results.
Best of Pretoria Winner 2025
35 years in medical and pharmaceutical
No upfront design fee
