Local SEO and Google Business Profile for Medical Practices
Most patients see your Google listing before they see your website. Make that listing work.
From R3,550 a month, including your managed practice website.
Best of Pretoria Winner 2025
35 years in medical and pharmaceutical
No upfront design fee
Your Listing Is Doing More Work Than Your Website
A patient searching for a chiropractor in Menlo Park sees three practices in the map results. Photographs, star ratings, distance, opening hours and a call button, all before anyone clicks through to a website.
Many of them never click through at all. They tap the number on the listing.
If your listing shows an old address, the wrong category, four 2019 photographs, and no reply to the last three reviews, you lose the call. Your website never gets the chance to help.
WHAT LOCAL SEO ACTUALLY INVOLVES
Five Jobs, Done Properly
JOB 1
GET THE FUNDAMENTALS RIGHT
Correct primary category, accurate services, exact name, address and telephone number, real opening hours including public holidays. Google ranks listings it trusts, and trust starts with accuracy.
JOB 2
MATCH YOUR LISTING TO YOUR WEBSITE
Same details in both places, every time. A mismatch between your listing and your site weakens both.
JOB 3
BUILD RELEVANCE FOR YOUR SUBURBS
Patients search by area, not by city. Your site needs pages and wording that match the suburbs you actually serve, rather than a single page labelled "Pretoria".
JOB 4
STAY ACTIVE
Weekly posts, fresh photographs, answered questions and current information. A dormant listing slides down while an active one holds position.
JOB 5
HANDLE REVIEWS WITHOUT BREACHING CONFIDENTIALITY
The part most practices get wrong. Section 6 covers it on its own.
WHAT YOUR PLAN COVERS
Set Up Once, Managed Every Month
Start with what your practice needs now. Add the rest when you are ready.
Setup
- Full audit of your existing Google Business Profile
- Category, services, description and attribute corrections
- Name, address, telephone and hours matched to your website
- Photographs of your rooms, reception, parking and practitioners
- Practice questions and answers populated
- Suburb-level pages built on your website
Every Month
- Weekly Google Business Profile posts
- Review monitoring and response drafting
- Hours updated for public holidays and December
- Local relevance work for your agreed suburbs
- Listing corrections as the practice changes
- Reporting on calls, direction requests and searches
REVIEWS AND CONFIDENTIALITY
The Reply Is Riskier Than the Review
A patient leaves a review mentioning their back treatment. A well-meaning reply thanks them by name for coming in.
The practice has now publicly confirmed that a named individual is a patient and referred to their treatment. Nobody intended a breach. One happened anyway.
Our review responses never confirm or deny a patient relationship, never mention a condition, treatment, or visit, and never dispute a complaint in public. They acknowledge, offer one route to a private conversation, and stop.
No reply confirms anyone is a patient.
No reply names a condition, treatment or appointment.
No reply disputes a claim in public.
Every negative review moves to a private channel in one line.
No incentive is ever offered for a review. Under HPCSA Rule 3, a material benefit linked to your professional service counts as touting.
Review requests go to every patient in a defined group, never only to the ones expected to say something kind.
You approve the response policy before we reply to anything. Your compliance adviser signs it off.
WHAT WE NEED FROM YOU
Access and Twenty Minutes
Owner access to your Google Business Profile
Your services, treatments and the suburbs you want to reach
Practitioner names, qualifications and registration details
Hours, including how you handle public holidays and December
Permission to photograph your rooms, or existing photographs
Sign-off on the review response policy
After that, we run it. You approve the response policy once rather than approving every reply.
HOW IT RUNS
From Audit to Steady Improvement
1. AUDIT
We record where your listing stands today: categories, accuracy, photographs, reviews, and your current calls and direction requests.
2. CORRECT
We fix the fundamentals. This is where most of the early movement comes from.
3. BUILD
Suburb pages, photographs, questions and answers, and the link between your site and your listing.
4. MAINTAIN
Weekly posts, review responses and ongoing corrections.
5. REPORT
You see calls, direction requests and how people found you, measured against the baseline from the audit.
HONEST EXPECTATIONS
What Local SEO Does and Does Not Do
Profile corrections often show movement within weeks, because accuracy is the easiest thing for Google to reward.
Ranking against established competitors takes months. Competition in your suburb, the age of your listing, your review history and the state of your website all shape the pace.
Nobody guarantees a position, and any provider offering one is telling you something they cannot control.
We agree the measures upfront, record where you start, and show you the movement every month.
PROOF
Practices We Work With
PRICING
Two Plans Include Local SEO
MOST CHOSEN
PRACTICE VISIBILITY
From
R2,950
Per month
- Your managed practice website
- Google Business Profile setup and monthly optimisation
- Weekly Google Business Profile posts
- Review response support
- Local SEO for your agreed suburbs
- Quarterly strategy review
PRACTICE GROWTH PARTNERSHIP
From
R4,400
Per month
- Everything in Practice Visibility
- Deeper local SEO and keyword targeting
- Monthly strategy meeting
- Content planning and creation
- Monthly performance reporting
- Priority support
✦
Local SEO builds on a working website, so both plans include one. See full pricing.
✦
IF YOU CANCEL
You give 30 days' notice. Your website comes offline at the end of that period.
Your Google Business Profile stays yours. It is registered to your practice; we work within it as managers, and our access ends when the agreement does. Every improvement made to it remains.
You keep your domain and all your content, handed over in a usable format. The built site does not transfer, because you never paid an upfront design fee.
We tell you this before you sign, not after.
FREQUENTLY ASKED QUESTIONS
DO YOU GUARANTEE FIRST PAGE GOOGLE RANKINGS?
No. No responsible provider guarantees a position. Competition, location, listing age, review history and website condition all shape progress. We agree the measures upfront and review them with you.
HOW SOON DO I SEE A DIFFERENCE?
Profile corrections often show movement within weeks. Ranking against established competitors takes months. We record where you start so you see the change rather than guessing at it.
DO I NEED A WEBSITE AS WELL?
Yes. Your listing and your website support each other, and Google reads both. Both plans include your managed practice website for that reason.
WHO OWNS MY GOOGLE BUSINESS PROFILE?
You do. It stays registered to your practice. We work within it as managers, and our access ends when the agreement does.
WILL YOU ASK MY PATIENTS FOR REVIEWS?
We help you set up a request going to every patient in a defined group. We never offer an incentive, and we never target only the patients expected to say something kind.
WHO REPLIES TO REVIEWS?
We draft; you approve the policy. No reply ever confirms someone is a patient, names a treatment or argues with a complaint in public. Negative reviews move to a private channel in one line.
WHAT IF A REVIEW IS UNFAIR OR UNTRUE?
We draft a response acknowledging it without disputing the details publicly, and we report it to Google for violating its policies. Removal is Google’s decision and never guaranteed.
DO YOU WORK OUTSIDE PRETORIA?
Yes. Pretoria is home. We also serve Centurion, Midrand, Johannesburg and surrounding Gauteng.
WHAT DO I ACTUALLY GET REPORTED?
Calls from your listing, direction requests, how people found you, and how those numbers compare to your starting point.
WHAT IS THE COMMITMENT?
Your proposal states the initial term and the notice period before work begins. You sign nothing without seeing both.
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Local SEO brings the calls. A managed website turns them into appointments. See managed practice websites.
Start With What Your Listing Looks Like Today
Fred reviews your Google Business Profile and tells you what a patient sees, what is wrong and what changes first.
Some practices need three corrections. Others need a rebuild of the whole listing. You get the honest version either way.
